The data was always there. The decisions weren't.
Lookup is a product from etechcube, built for Indian transport and manufacturing SMBs who run on Tally, ERPs and Excel — but rarely get to act on what those systems already know.
Generic BI asked SMBs to become data teams. Most can’t.
A fleet owner running 60 trucks doesn’t have a data analyst — and shouldn’t need one to know which lane is losing money or which trips were never invoiced. We started Lookup to close that gap: take the messy data a business already keeps, and return decisions the owner can act on the same week.
The name says it plainly. You shouldn’t have to build a report to look up how your business is doing. It should already be there when you open your phone in the morning.
We build like a workshop, not a showroom — dense, honest, and made to be used every day. The product is deliberately small in its moving parts and deep in the problems it solves. One codebase, configured per client; never a fork, never a per-customer hack.
Principles we build by
Answers, not tooling
We ship dashboards already built for your industry — not an empty canvas you have to staff an analyst to fill.
Every number is auditable
If you can't drill from a KPI to the exact rows behind it, it's not trustworthy. Drill-through is a requirement, not a feature.
Built for how India runs
INR and lakh/crore, GST and e-way bills, WhatsApp digests, messy Tally exports — the defaults match the ground reality.
Your data stays yours
Row-level security isolates every company at the database. We never mix one client's data into another's view.
From your data to your first decision
Onboarding is a guided week, not a software project you have to staff.
Share your data
Send an Excel/CSV export or push from your ERP. We map your columns once — misspellings and mixed formats and all.
Get your Leak Report
Within 48 hours we return one concrete, auditable rupee finding on your own numbers — no obligation.
Dashboards go live
Your domain dashboards render on your data, every KPI drilling to the source rows behind it.
Act, every morning
A 7 AM WhatsApp digest, threshold alerts and an ROI tracker keep the value in front of you.
A product from etechcube
Lookup is built and run by etechcube, a small India-based team of engineers and domain people who've spent time close to how transport and manufacturing SMBs actually operate. We're deliberately small and product-led: one codebase, configured per client, no per-customer forks — so every customer benefits from what we build for the next.
We're early, and we say so plainly. If you want to talk to the people building it — not a call centre — reach out; you'll get us.