LOOKUPby etechcube
Built for Indian transport & manufacturing SMBs

Find the money your business is leaking  before month-end.

Lookup turns the data you already keep in Tally, your ERP and Excel into prebuilt dashboards, a daily WhatsApp digest, and a Leak Report that surfaces rupees you didn't know you were losing.

No analyst required Live in days Your data, isolated at the database
INR · Lakh / Crore nativeGST & e-way-bill awareDaily WhatsApp digestExcel in, Excel outBank-grade tenant isolationDrill to source rowsPeer benchmarking
The problem

The data exists. The decisions don't get made.

Every one of these is money already earned — or already lost — that your current reports can't show you in time.

₹18+ lakh

Delivered, never invoiced

POD-blocked and forgotten trips sit uninvoiced for months. It's your money — you just can't see it.

45 days

P&L that arrives too late

By the time the accounts close, the loss-making lane has run twenty more trips. No per-lane, per-vehicle view.

20–40%

Trucks running empty

Empty running is the single biggest — and least watched — profit leak in Indian road transport.

₹1–1.5k/day

Detention you never billed

Vehicles held beyond free time, eating fixed cost, with no detention charge ever raised.

Why not generic BI

Power BI and Tableau give you a blank canvas. You needed answers.

Generic BI tools assume you have an in-house analyst to model the data and build every chart. Most SMBs don't — so the licences go unused. Lookup ships the dashboards already built for how Indian transport and manufacturing actually run.

What you get on day one
30+ dashboards prebuilt for your industry
Your messy Tally / Excel data, mapped and cleaned
A Leak Report with a real rupee number in 48 hours
Every KPI drills to the source rows behind it
A 7 AM WhatsApp digest of what needs action
An ROI tracker proving the money you've recovered
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to your first Leak Report
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dashboards, prebuilt
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KPIs in your 7 AM digest
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fee recovered — the goal
How it works

From messy spreadsheets to decisions in three steps

01

Connect your data

Upload an Excel/CSV export or push from your ERP. The mapping layer matches your columns to a canonical model, with fuzzy auto-suggestions and reusable templates.

02

Dashboards arrive built

Domain-specific dashboards render on your data in minutes — owner dashboard, trip control tower, lane profitability, exception centre — no configuration project.

03

Act on the findings

Get your Leak Report, a daily WhatsApp digest, threshold alerts, and an ROI tracker that shows the rupees you've recovered over time.

Product tour

See exactly what you get

Scroll through the surfaces owners live in — the dashboard, the Leak Report, the daily digest.

STEP 01

One dashboard for the whole business

Revenue, margin, cost/km, utilisation and cash — the six numbers that run your fleet, live and drillable. Tap any KPI to see the trips behind it.

STEP 02

The Leak Report finds the money

Within 48 hours: delivered-but-never-invoiced trips, overdue receivables, POD-blocked billing and sub-margin lanes — an auditable rupee number, not a pitch.

STEP 03

A 7 AM WhatsApp digest

Your six headline KPIs and the top exceptions by ₹, pushed to WhatsApp and email every morning — with one tap back into the dashboard.

What's inside

Everything an owner needs — nothing they have to build

A complete analytics stack, shaped for the way Indian SMBs actually operate.

Prebuilt domain dashboards

30+ dashboards for transport & manufacturing arrive already built — owner view, control tower, lane P&L, exceptions. No analyst, no setup project.

Loads your messy data

A mapping layer absorbs your Tally / ERP / Excel exports — misspelt columns, mixed date formats and all — into one canonical model.

The 48-hour Leak Report

One rupee number you didn't know: delivered-but-never-invoiced trips, sub-margin lanes, overpaid hire vehicles — auditable, not a pitch.

Every number drills to source

Tap any KPI to see the exact rows behind it, then export to Excel. An undrillable number is an untrusted number.

KPI readiness, never blanks

Missing a field? The tile states which one, its coverage, and how to fix it — a KPI is never silently hidden.

ROI tracker

Cumulative rupees recovered, tracked against your fee — so renewals defend themselves with a number.

The dashboards

Prebuilt for transport — manufacturing too

A few of the 30+ dashboards you get out of the box. Each one drills to source rows and exports to Excel.

T1Owner Dashboard

Revenue, gross margin, cost/km, fleet utilisation and cash — the six numbers that run your business, live.

T10Exception Centre

Everything needing action today, headlined by Value at Risk (₹) = unbilled + overdue + pending-POD value.

T6Lane & Customer Profitability

Find the loss-making lanes quietly subsidised by your profitable ones, and your revenue concentration.

T7Billing & Receivables

Delivered-not-invoiced trips, POD-pending, DSO and ageing buckets — plug the working-capital leak.

X3KRA Scorecard

Targets, weighted scores and an owner leaderboard — turn reporting into management.

T4Fuel & Mileage

Pilferage suspects flagged when litres deviate from the norm; vehicles below target mileage with estimated loss.

What it finds

The kind of money Lookup surfaces

Illustrative scenarios modelled on typical Indian fleets — not real customers. Your own numbers come from your data in the first 48 hours.

Line-haul fleet · ~60 trucks
₹18.4Lworking capital surfaced

A full-truckload operator whose billing lags delivery. Most of the recoverable money is cash already earned but not yet invoiced or collected.

Delivered, never invoiced₹8.2L
34 completed trips with no matching invoice
Overdue > 30 days₹6.1L
Receivables past terms, by customer
POD-blocked billing₹4.1L
Invoicing held on pending proof of delivery
Surfaced by Billing & Receivables (T7) + Exception Centre (T10)
Distribution fleet · ~30 trucks
22%empty running, down from 34%

A regional distributor bleeding dead kilometres on return legs. The leak isn't cash trapped — it's cost incurred on empty trucks, concentrated on a few lanes.

Worst lane: DEL → JAI41% empty
No return-freight booking process
Fuel on empty legs₹3.4L/mo
Same fuel & driver cost, zero revenue
Return-load opportunity~₹9L/mo
Freight available but not being booked
Surfaced by Empty-running analysis + Lane & Customer Profitability (T6)
Mixed fleet · ~90 trucks
₹11.6Lannual profit leak identified

An operator leaning on brokers for peak demand. Overpaid hire and a handful of loss-making lanes were quietly subsidised by the profitable core.

Hire overpay vs lane average₹6.9L/yr
Same lane, higher broker rate
Sub-margin lanes₹3.2L/yr
3 lanes below zero margin, still running
Unbilled detention₹1.5L/yr
Vehicles held beyond free time, never charged
Surfaced by Hire & Broker (T11) + Lane Profitability (T6)

Illustrative scenarios modelled on typical Indian fleets — not real customers or guaranteed outcomes. Your own figures are computed from your data, and every one drills to the exact source rows.

Works with your stack

On the data you already keep

Lookup reads what you export today — no rip-and-replace.

Reads from
Tally exportsERP exportsExcel / CSVREST push API
Delivers to
WhatsApp digestEmailBoard-ready PDFExcel export
Speaks
INR · lakh / croreGST & e-way-billIndian date formats
Pricing

Simple plans that scale with your fleet

Start with a free trial. Upgrade when the ROI is obvious.

Starter
Small fleets up to ~25 vehicles
₹8,333/mo · billed annually
Core prebuilt dashboards
Data mapping & ingest
KPI readiness engine
Daily WhatsApp + email digest
Drill-to-row + Excel export
Up to 3 users
Fleet
150+ vehicles / multi-branch
Custom
Everything in Growth
Branch & plant data scoping
Custom dashboards & metrics
Priority onboarding
SSO & audit support
Unlimited users

Prices are indicative. Talk to us for a quote tailored to your operation.

Get started

See the money you're leaking — in 48 hours.

Start a free trial or get a guided demo with your own data. No credit card, no setup project.